Telling Your Transit Story: Connecting to Your Community
January 21, 2025
1:30 pm - 3:30 pm (EST)
Wouldn’t it be great if everyone in your community used transit all the time? While that’s not likely the case, it is a fact that you need the support of the whole community to sustain your operations and get backing for expansion and improvements. This session will focus on creating effective messages for marketing and public relations programs that help you tell your riders, stakeholders, and the broader public about the value of their investment in transit.
Instructor: Morgan Lyons
Owner, Lyons Strategic
229 State Street • Harrisburg, PA 17101 • info@ppta.net • 717-234-7211
The Pennsylvania Public Transportation Association is a 501(c)(6) nonprofit trade association.
